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Tour Operators, 76% of Your Customers are on Mobile Devices!

Don’t think mobile first, do mobile first! 76% of your guests and their friends view and interact with their tour photos and your brand on mobile devices. This has major implications for you because it tells us how your guests want to consume media, what medium is best to reach your next customer and how […]

Implication of Free Selfies on Your Tourism Photo Business

  Your customers are are all carrying a powerful camera in their pockets. Many wear GoPros or other action cameras to document their tour. Let’s explore what tools your customers are using and how you can offer a premium photo product that they will pay.   Over the last couple of weeks Apple, Google and […]

Photo Marketing for Tours & Activities is a Superpower

(Photo Source) Companies operating tours and activities have a very powerful weapon in their marketing arsenal. If used properly, your tourism business can communicate with 1000s of your customers’ friends and family and convert them into new clients. If not, you have essentially ignored and alienated your future customer base. You have the power of interesting […]

The Real Reasons Why the Age of a Review Matters on TripAdvisor

To increase your ranking or online reputation on TripAdvisor, it is well known that you need to excel at three factors: 1) quantity of reviews; 2) quality of reviews; 3) age of reviews. Let’s dive deeper to see how you can maximize each factor and get a well deserved increase to your TripAdvisor Ranking. This […]

Increase the Quality of Reviews You Get on TripAdvisor

To increase your ranking or online reputation on TripAdvisor, it is well known that you need to excel at three factors: 1) quantity of reviews; 2) quality of reviews; 3) age of reviews. Let’s dive deeper to see how you can maximize each factor and get a well deserved increase to your TripAdvisor Ranking. This […]

How to Increase Your Quantity of Reviews on TripAdvisor

To increase your ranking or online reputation on TripAdvisor, it is well known that you need to excel at three factors: 1) quantity of reviews; 2) quality of reviews; 3) age of reviews. Let’s dive deeper to see how you can maximize each factor and get a well deserved increase to your TripAdvisor Ranking. This […]

Photos Contribute to Higher Purchase Rates

You use your website to turn visitors into customers. You have built it to showcase your brand, the experience and the different adventures that are possible. Your TripAdvisor ranking and reviews are prominently placed for all to see. You also have your social media accounts connected. You build a relationship with your potential guests in […]