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Blog

Facebook Professional Services’ Impact on Tour Operators

Facebook recently launched its local services site, Facebook Professional Services. It is very similar to Yelp, where people can search and find local businesses. Users can learn about the quality of the service via customer reviews and comments that have already been posted to those business’ Facebook page.   Tour operators need to be aware […]

Do More with Tour Photos Using PicThrive’s API

PicThrive is excited to announce that it has released its API, allowing tour operators to integrate PicThrive’s photo and marketing platform into their reservation systems, use any camera technology they want and even build their own photo Apps.   PicThrive’s API can help tour operators earn more revenue from their photo sales and help automate […]

PicThrive Delivers Faster Photo Uploading for Tour Operators

PicThrive has released an automatic photo file resizer, helping tour operators save time and get photos into their guests hands faster.  By helping tour operators improve their uploading times, photos can be sold quicker and shared faster than ever before.   PicThrive auto-resizer does not alter the photo resolution, ensuring every guest gets great pictures. […]

5 Reasons Why Every Tour Operator Should Sell Photos

  Photos Increases Tour Operators’ Revenue & Margins Selling photos boost your business’ revenues and margins. Some tour operators report that photos out sell their other retail items like souvenirs and concessions, making it their top grossing in-store item. Photos are a valuable tool to increase your customers’ total spend and provide something valuable in […]

Why tour operators should use retargeting online ads

Source Retargeting, what’s the big deal? With traditional photo platforms and digital marketing you only expose your brand to people once. One shot to have your desired call to action to be completed. Why should you abandon that potential customer, after you have invested in getting their attention, after 1 try? Let’s explore the value […]

PicThrive Announces Retargeting for Tour Operators

  Tour operators can now get more marketing power from PicThrive, the photo sales and marketing platform. As an industry first, tour operators can now use PicThrive’s photo platform to leverage retargeting from Google and Facebook, ensuring that their brand stays in front of 1000s of new potential customers.   By using retargeting (sometimes referred […]

The Optimal Photo Resolution & Size for Tour Operators

  Photo size matters for tour operators. You have to balance the demands of the customer with your business requirements and constraints. Your customers require a photo that is of high enough resolution to do what they want with it. You have to balance that with your restraints like storage, speed of service and internet. […]

Significant Profit Increases Projected for Outdoor Tourism Industry in 2015

Profits increased by 5-15% for the majority outdoor tourism industry in 2015, according to preliminary survey results published by the American Outdoor Association. A quarter of those surveyed, saw an increase of more than 15% in profits. Source: America Outdoor Association   The data demonstrates that 68% of the outdoor tourism industry is seeing excellent […]

Imgur CEO Says, Insane Not To Be Mobile First

In a AMA with the Reddit community, Imgur CEO, Alan Schaaf stated that, “it would now be insane to be a consumer company to not have an app or a mobile optimized site, and we now see more mobile traffic than desktop traffic.” He further commented on the topic stating that “a lot of consumer companies […]

Can Photo Sales from Tours Help Generate More Bookings?

Below, is a graph we created using data from a sample of our users who operate summer focused tours and activities in the US and Canada. It shows the amount of views that these tour operators’ photo sales generated. It kicks off at the beginning of the summer tourism season, July 1st and goes until […]