Effective Date: 2015-07-15

This Privacy Policy applies to the PicThrive software (the "Software"), online services and website located at www.picthrive.com, including subdomains, (the "Service") (collectively, "PicThrive") and details information that Adventure Soup Inc. ("Adventure Soup") collects, uses and discloses to third parties about our users, including you.

We collect and use your information internally and may disclose your information to third parties, outside of Adventure Soup, in certain situations described in the Privacy Policy.

The Privacy Policy addresses two kinds of information: (1) Personal Information; and (2) Anonymous Information. Personal Information identifies you and includes, for example, a first and last name, telephone number, address, email address and other information that alone, or combined, identifies you. Anonymous Information does not identify you and can be combined with Anonymous Information about other users.

1. What Information We Collect

We collect Personal Information as follows:

  • If you register a PicThrive subscription, we collect your first and last name, company name and address, telephone number and email address.
  • If you create an account pursuant to a PicThrive subscription, we collect account information that includes your (or the account user's) first and last name, email address, employer and duration of employment (if applicable). We also collect metrics and statistical data associated with your account, such as guest ratings of you and sales attributed to you.
  • If you purchase products or additional PicThrive features we collect transaction information that includes your first and last name, address, email address and credit card information ("Transaction Information").
  • We collect waivers created through PicThrive and associated content, including the first and last name, phone number, gender, birthdate and address of the signatory (or signatories) and that of any minor a guardian signs on behalf of. If you submit a waiver, we collect this information.
  • We collect photos, videos and audio of you uploaded to PicThrive by our clients.
  • If you purchase photos on-site or provide guest feedback, we collect your email address and associate your purchase and/or feedback with your email address.
  • We track and collect Personal Information about users across time and different websites and services.
  • If you sign up for an email list, we collect your first and last name and email address.
  • If you contact us for technical support, participate in surveys, or voluntarily post in our blogs, we collect any Personal Information you provide about yourself

We collect Anonymous Information as follows:

  • We collect all Anonymous Information concerning how you use PicThrive, such as metrics and other types of statistical data. For example, we collect statistics concerning activities, ratings and sales facilitated through PicThrive or how often certain data is viewed or shared through social media.
  • We collect PicThrive diagnostic information including logs, error reports and events and the type, number, date and page relating to this information.

2. How We Use Your Information

We use Personal and Anonymous Information internally to provide PicThrive to you, to understand our client needs and to provide you with better service and information, in particular:

  • To host, display, transmit and validate information you provide to us through PicThrive in order to facilitate PicThrive features.
  • To improve or expand our content and offerings, including research into user demographics and behavior or to resolve technical issues.
  • We use cookies, web beacons and similar mechanisms to target marketing to PicThrive users.
  • To contact you in connection with your activities on PicThrive, such as delivering photos you purchased or, if you previously consented, to contact you with marketing or promotional emails.
  • To establish and maintain PicThrive subscriptions and account(s).

3. Third Parties We Disclose Information To

We disclose Personal and Anonymous Information to third parties, who may be located in a foreign jurisdiction and subject to foreign laws, as follows:

  • If you use PicThrive as a guest or employee, contractor or agent of one of our clients, such as a tourism company, certain Personal and Anonymous information that we collect about you is disclosed to such client and their employees, contractor or agents, and who may collect and use this information for different purposes than those contained in this Privacy Policy. For example, Personal Information contained in a waiver you sign is disclosed to all persons with access to that waiver within our client. Please consult the PicThrive client regarding their use of your information.
  • If you are a user of an employee-level account, users of the respective administrator level account, such as your employer, have access to all Personal Information included in subordinate accounts, including yours.
  • We use third party services to track and collect Personal Information about users across time and different websites and services. These third parties may collect and use such information as well (please refer to section 8 below regarding third party information practices). At this time PicThrive does not respond to browser "do not track" signals or similar mechanisms.
  • Adventure Soup processes Personal and Anonymous Information into anonymous data that we may license to third parties for any purpose. For example, we anonymize demographic information, such as age, gender, family size and address, to create anonymous statistical data.
  • Adventure Soup may disclose your Personal and Anonymous Information to our parent companies, affiliates, subsidiaries or contractors for internal purposes (as described above).
  • We disclose your Transaction Information to third parties for payment processing and fraud prevention purposes.
  • To respond to inquiries from law enforcement or to defend our rights or the rights of others.

4. Children

PicThrive is not directed to children under the age of 13 and we do not knowingly collect personal information from children under the age of 13. If we learn that we inadvertently collected Personal Information from a child under the age of 13, we will delete that information as quickly as possible. If you are a parent or guardian of a child who you believe provided Adventure Soup with Personal Information without your consent, please contact Adventure Soup at info@picthrive.com.

We do collect information from adults concerning children under the age of 13 if provided through a waiver or otherwise consented to, which is used and disclosed as described above. We keep this information confidential internally and, if ever disclosed externally, it is disclosed under similar confidentiality requirements.

5. Web Beacons and Cookies

PicThrive uses web beacons, cookies and similar technologies to collect certain Personal and Anonymous Information, as described above. A cookie is a small file we place on your computer and acts as a unique identifier. A cookie does not allow us access to your computer or any information about you, other than the data you choose to share with us. By declining to accept cookies or by disabling JavaScript you will not have access to certain PicThrive features.

6. Information Storage and Retention

Your Personal Information is retained until you request its deletion pursuant to section 11 or until Adventure Soup no longer requires such information for the purpose for which it was collected.

7. Change of Ownership or Business Transition

In the event of, or in preparation for, a change of ownership or control of Adventure Soup, or a business transition such as the sale of Adventure Soup assets, we may disclose your Personal and Anonymous Information to third parties who will have the right to continue to collect and use such information in the manner set forth in this Privacy Policy.

8. Third Party Software and Services

PicThrive may involve third party software or services, the use of which may disclose your Personal or Anonymous Information to third parties. Additionally, third party software and services may collect Personal Information about your online activities over time and across different websites. The Privacy Policy only applies to information that Adventure Soup collects, uses or discloses and does not apply to the collection, use or disclosure of information by third parties through third party software or services. Use of third party software or services may require you to accept a third party's agreement. It is your sole responsibility to determine whether any third party agreement is acceptable to you.

9. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Adventure Soup uses industry standard SSL (secure socket layer) encryption to transfer information and stores information in compliance with the following security standards:

  • Stored waivers: Advanced Encryption Standard ("AES")-256
  • Waiver audit trail: AES-256
  • Document authentication/digital signatures: RSA-PSS

10. Updates

Adventure Soup reserves the right, at its sole discretion, to change or add or remove portions of the Privacy Policy at any time ("Updates"). Adventure Soup shall notify you of Updates by email, if you provided an email address, and to make them available at www.picthrive.com. You are deemed to accept any Update by continuing to use the Software or Service. Unless Adventure Soup states otherwise, Updates are automatically effective 30 days after posting on www.picthrive.com.

11. Your Rights

You may contact Adventure Soup to obtain a copy of any Personal Information we have collected about you, the production of which may be subject to a fee as permitted by applicable law. In addition, you may contact Adventure Soup to correct or delete such information, unless retention is necessary for our legitimate business purposes, required by applicable law, in the control of a third party or where correction or deletion is not technically feasible.

12. Contact Us

If you have questions or comments about the Privacy Policy or Adventure Soup's data collection in general, please contact us at info@picthrive.com or:

Adventure Soup Inc.
Attn:  Privacy Policy
850-1095 West Pender Street
Vancouver, BC V6E 2M6

All Personal Information provided via email, mail or telephone about the Privacy Policy or Adventure Soup's data collection will be kept confidential.