The Inspiration Behind the Design
We know how crucial it is to capture those epic moments—whether it's the rush of white-water rafting, the serenity of the perfect wave, or the fun of sightseeing from a helicopter. Our new logo embodies these adrenaline-pumping experiences and showcases our commitment to helping you share these memories with the world.
Our new logo design was inspired by the incredible and unique wow moments that our clients capture every day. Our software is specifically designed to help adventure tour and activity operators make it easy to sell and share trip media that captures those magical experiences. We wanted a logo that represented both these peak moments and the fact that we’re all about adventure tourism, not weddings or standard photography. The new logo reflects a modern take on PicThrive, driving it forward into continual innovation.
What’s Changed?
We’ve made some key updates while staying true to our roots:
Wordmark: You’ll notice a clear separation between “Pic” and “Thrive,” making it easier to read and identify while bringing a modern twist.
Epic Icon: Our new epic icon showcases PicThrive and the adventure ahead, capturing the peak moments experienced by the 100s of different types of tour and activity operators that use PicThrive every day.
How the New Logo Fits into Our Rebranding Strategy
Our broader rebranding strategy aims to position PicThrive as the go-to platform for adventure tourism operators in the market that sell and share tour media. Here’s how the new logo fits into that plan:
- Modern Design and Peak Moments: The new logo emphasizes our commitment to innovation and catering specifically to the needs of adventure tour and activity operators.
- Updating our Look Everywhere: We are introducing the new logo across all platforms, including social media, our website, and physical branding materials.
- Updated Website and Visuals: Our rebranding initiative includes updates to our company’s website, messaging, visuals, and overall brand identity to create a cohesive and compelling image that speaks directly to the adventure tourism market.
in Conclusion
Thank you for being part of the PicThrive family! We can’t wait for you to experience all the exciting changes we have in store. We invite you to explore our new logo and experience the fresh energy it brings to PicThrive. Stay tuned for more updates as we continue to innovate and enhance our offerings for adventure tour and activity operators.
We look forward to sharing many more amazing moments with you!
Cheers to new adventures ahead!
The PicThrive Team 🚀
